With product life cycles shortening and global competition increasing, manufacturers are increasingly turning to outsourcing as a means to speed up time-to-market, while also remaining cost competitive. No where is this more true than in the consumer electronics business. Sonnet Technologies learned this lesson after struggling to remain competitive in the Apple Computer “after market upgrade” business. Based in Irvine, California, Sonnet Technologies has successfully diversified its offering with after market upgrades for computer processing units (CPU), peripheral component interface (PCI) cards, and other enhancement products for the Apple line of products, including the best selling iPod range of products. The challenge for Sonnet Technologies has been to anticipate the demands of the end consumer, while keeping pace with the constant changes involved in the dynamics of the evolution of Apple products. This has required them to react quickly to modify their product line and deliver the products when the market wanted them; this has not proven to be easy for Sonnet Technologies. Currently with 60 employees, Sonnet Technologies is the world's leading Macintosh hardware upgrade company offering upgrades for more Macintosh models than any other company. Their continued success is due in large part to a superior staff of engineers, all of who are dedicated Macintosh users. They are driven by their personal desires to invent ways to improve the speeds of existing Macintosh computers and hence the productivity of Macintosh owners. With a strong emphasis on customer service, Sonnet offers 24 hour, seven days a week technical support service. With the advent of new products from Apple, such as iPods and laptops, Sonnet Technologies realigned its strategy to focus on iPod accessories. Sonnet came up with the idea of an FM transmitter to wirelessly transmit and play the iPod files over the radio. Sonnet Technologies engineers, while knowing the Apple methodology but lacking the expertise and knowledge in FM transmitters, anticipated a short interval of time before the introduction of this exciting new product. After a frustrating year of trying to develop the transmitter, Sonnet Technologies finally decided to hire an ODM (Original Design Manufacturer) to develop the FM transmitter in Taiwan. Within six months of “offshore outsourcing”, the Taiwan based team successfully designed the transmitter. Unfortunately, this delay in the development, production, and shipments of the FM transmitters caused Sonnet Technologies to lose the first mover’s advantage for a premium product with high margins. While Sonnet Technologies had expected to sell 20,000 per month for their four models of transmitters, the delay slowed the sales to about 5,000 units per month. Having learned a valuable lesson about outsourcing, Sonnet Technologies knows that to be competitive in a high stakes game like the Apple Computer after market business, they must know their own in-house strengths and weaknesses. They also learned about the importance of putting design and technology in the right place, within the constraints of time is crucial in this global market today. In their case, outsourcing was the right decision albeit a late one. Epilogue: Sonnet guarantees to ship any in-stock items within 24 hours and any build-to-stock items within 48 hours. These core competencies have seen Sonnet Technologies win numerous awards, including being on the Deloitte & Touche’s “Technology Fast 500” two years in a row.

GooglePage (tm) is free and easy to use. GooglePage offers 41 page skins (templates) and a simple editor to create pages. Simply add text, upload pictures, video, music and files, click "publish" and your page exists on the world wide web. Google offers 100 Mb of space and is coupled to your GMail account. As with all Google services, there are adequate official and non-official help pages and forums for GooglePages.com (or GPC) which is still in testing phase (Beta).

Page Design Techniques

You can combine the Page skins with four different layouts as each page requires.

Example: You might decide that your home page layout should have a left column for navigation, a center column for a short explanation and a right column for pictures all on a grey skin background. Your next page might have much more text and you can decide for the left column navigation but to combine the center and right column into one all on a white background. By shifting between the Change Looks and Layout options you can make each page different from the other. You also have the option of using headers and footers when and where you want.

More Flexibility

If you require more flexibility you can add your own html commands if you are familiar with web design. Simply click the "Edit html" link on the bottom of the GooglePage editor and add whatever you need. If you require any sort of scripting such as Google AdSense tm, you can upload html files and link to them.

Example. You create a page and decide you want to add Google AdSense in the left column. Simply publish the page and view it online in your browser. You can either view the page source or save the file as an html document on your hard-disk. Using a text editor you can then add the AdSense script in the left column and close the file. Go back to your GooglePage editor and upload the xx.htm file from your hard disk. Link to it from existing GooglePage documents and you have a custom page. A small disadvantage at the moment is that you cannot use the GooglePage editor to make changes to the page since the editor will automatically strip out the script. This will change.

Some users of GooglePages have commented that the editor lacks some fundamentals which exist in GoogleBlog. However, it must be remembered that the purpose of GooglePages is a simple way for people to create web pages for free. Plus, GooglePage is still in Beta and like all Google products, under constant review.

How to sign up

You need a Google Mail account (Gmail) to sign up for GooglePage. Currently whatever name you choose for your Gmail account becomes your GooglePage name automatically (Google hints that this will change). For example, if you sign up for a GMial account using John Doe, your free web page will be called johndoe.googlepage.com.

What can you create?

Already users have created clever and artistic personal, business, photo, religious, technical and entertaining web pages. There are also tips in the forums as to how to add AdSense, page counters, video, music and Googlemaps to GooglePage.com. Start today and add yours.

IBM Cognos 8 BI Author
Exam Number/Code : COG-112
Exam Name : IBM Cognos 8 BI Author
Questions and Answers : 50 Q&As;
Update Time: 2010-03-12
COG-112 Price:В  $ 78.00

1. In Report Studio, what is true about a crosstab node?
A. It contains at least one nested crosstab node.
B. It contains at least one crosstab node member.
C. It contains more than one nested crosstab node.
D. It must contain more than one crosstab node member.
Answer: B

2. In Report Studio, based on the crosstab below, which of the following is true?
A. Sales territory is a parent to Quantity and Revenue.
B. Quantity and Revenue have a parent-child relationship.
C. Order method is a peer of Retailer type.
D. Sales territory is a peer of Order method.
Answer: A

COG-112 is a challenging exam, with our COG-112 study guide, you can feel safe with our question and answer that will help you in obtaining your successful completion of your COG-112 exam.
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3. An author wants to apply formatting to a list report. In Report Studio, the author clicks a column in the list, clicks Select Ancestor, and then clicks List Columns. In this situation, which of the following is true?
A. Formatting all columns will also format aggregate rows in the list.
B. Formatting all columns overrides formatting for an existing formatted column in the list.
C. Formatting all columns affects all subsequent objects added to the report page.
D. Formatting all columns ensures any new columns added to the list will have the same formatting.
Answer: D

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If you find yourself constantly creating documents that contain a lot of specific formatting which may not always use the same font or text, you could save a significant amount of time if you use Microsoft Word templates. By using templates in Microsoft Word, you can focus your attention on the actual content of the document and leave the formatting up to the template.

A template is defined as a pre-developed page layout in electronic or paper media used to make new pages with a similar design, pattern or style. Microsoft Word templates often include:

Formatting Boilerplate text Toolbars Headers Footers Styles Macros AutoText entries

To save you time and frustration, you should write a good outline before creating your Word template. This way, you can always go back and edit the template or make changes to parts of the document.
CODANK Charlotte Web Design has listed a few tips on what should be included in your outline. They include:

Insert a date field that will automatically update each time the template is opened. If creating a letter, insert your address and contact information. Use fields or AutoText for headers and footers. Any text that will be included in the document Endnotes, footnotes, columns, margins, etc. Specific macros

Once your outline is complete, you are ready to begin working on your Microsoft Word template.

A few Microsoft Word templates include:

Agendas Brochures Contracts Flyers Memos Newsletters

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It all started in 1997, when HTC Corporation was founded to embark a new journey in the ever-growing digital world. With that beginning, HTC went on to usher a new era of world-class mobile communication solutions with Original equipment manufacturers –offering the best of PDA features to innumerable users. Since then, HTC has come a very long way and consequently emerged as one of the leading Windows CE device manufacturers in the mobile world. Qtek is like a subsidiary venture of the HTC corporation, which has been dedicated for PDA phones or personal digital assistant phones.

These days, there are innumerable PDA phones available in the market. Hence, the competition has become so stiff that you have to offer something extra – every time you release a new handset. There are all sorts of models available in the market. Although, all other PDA manufacturers are offering various fully loaded mobile handsets, but Qtek PDA phones never lost their popularity, as they do offer a lot in the latest functionalities as per the latest trends and consumer preferences.

As far as features are concerned, all the Qtek PDA phones are endowed with various latest functionalities to live up to your expectations. There are various highly powerful Qtek PDA phones, which support leading technologies such as GSM Quad-band, USB, Bluetooth, Infra-red, GPRS and EDGE. Moreover, every handheld device comes with a specific processor to make things easier for you such as I-mat SP5m which is endowed with TI OMAP 850 processor. Basically, all the Qtek PDA phones work on the Windows Mobile 5.0 operating system, which offers all the desired Microsoft features such as Microsoft word, excel, and powerpoint. Surely, the amalgamation of such features make various things easier for you, as you get all the office features – so, take very good care of your office work without any constraints.

There are various Qtek PDA phones available in the market such as Qtek 1010, Qtek 2020i, Qtek 8060, Qtek 8100, Qtek 8600, Qtek 9090, Qtek 9100 , Qtek S100 and Qtek S110 among others. So choose your desired Qtek PDA phone and bring that desired easiness in your lives.

In the mobile world where all mobile phones companies are giving a great competition to one another , Microsoft, one of the greatest computer software companies is now going to give their best in the mobile market. Microsoft also comes in the market with their mobile phones and phones operating system. Window 7 phone is an operating system recently invented and launched by Microsoft Company. There is lots of mobile phone available in the markets which are operating on windows operating system. Therefore to enhance their capability Microsoft has also launched next generation windows 7 operating system. This Window 7 mobile phones Contract is now available with almost all leading network companies in the UK including Vodafone, virgin, three, t-mobile, orange and O2 at very low costs wiyh more benefits such as free exciting gifts like LCD TVs, laptops, music CDs, gaming console, mobile accessories, etc with some cash back incentives.

Mobile phones are devices which have proved themselves as one of the most important devices being used in present times. People can't actually live without it. Also, these gadgets are continuously being stuffed with large number of important features making them more and more important. To make the phones very fast and effective even in the presence of all heavy features, the mobile phones are being brought with faster operating system and much faster processor.

Microsoft has contracted with most of the mobile phone manufacturing companies like LG, Samsung, HTC and Dell and planning to expand their operating system with other mobile companies in the future very soon. It is integrated with all advance features and latest technology that provide best services to their customers whether it is related to communication or multimedia. Moreover it offers an easiest and convenient way for e-mail, real-time communication and calendaring. Company has added all the features that suitable accordingly present market like Xbox LIVE, Office, Bing, Hotmail and Windows Live etc which make this phone very special and unique. Users can maintain a list of their favorite web pages by using internet explorer on window phone 7 and can show a tile linkage of web pages on the start screen. Window 7 mobile phone includes six hubs in six different specific themes which are mostly used by the users and these are people, pictures, games, music + video, market place and office hubs which are very different and good enough from other operating system. All an all this advance window 7 mobile phone will definitely delighted you.

Bingo (or Lotto) is a type of lottery, a game of chance or gambling. It is played with one or more cards which contain some numbered and some blank grids divided into nine vertical columns (with ten numbers) and three horizontal rows containing nine squares (four are blank and five are with numbers written on them). Following are the column patterns:-

Column 1 = 1 to 10
Column 2 = 11 to 20
Column 3 = 21 to 30, up to 8th column
Column 9 = 81 to 90

Grid numbers may be up to 75, 90 or 49 per card. A "Banker" would be calling them out using some witty "Bingo Lingo". You will get 10 free bingo cards by choosing 75 balls, 6 free bingo cards for 90 balls, and 3 free bingo cards for 49 balls.

It can be played with small amount of cash but the jackpot may be more than thousand dollars, which gave it huge popularity worldwide. The player whose numbers of the full card or any line are completed first, can shout 'BINGO' or "HOUSE" and get the stake money. One can also be the winner if the central square denotes 'free' and the five numbers called are present in a row(horizontally, diagonally or vertically).

Bingo was started by a weekly Italian lottery called Lo Giuoco del Lotto d'Italia during the unification of Italy in 1530. Later, by 1778, the intelligentsia of France started taking fancy of this game and gradually the new version of it was born. It is a legal game in most of the countries like America, United Kingdom, Japan, etc.

To play free bingo through the Internet, you have to fill up a form for registration and to win prizes actually, your legitimate e-mail ID has to be entered for verification. After that you can play, compete, or win prizes in the free bingo games online. You may also try to get access into the money-offers of over ВЈ100 at different online sites of free bingo. The 75 and 90 balls free bingo games are played four days a week (Sunday, Tuesday, Thursday and Friday) and remain valid for four days. The 49 ball free bingo is more like a lottery and is conducted everyday.В В 

Bingo cards are issued in a random manner once you choose the game and click the "GET CARD" key. Playing more games of free bingo can ensure more chances of winning. Check the results and claim in case you have won after each game.

The internet has always been a dicey proposition for videographers looking to distribute their content. The disciplines that lend themselves to producing the best looking and most engaging content in conventional delivery channels (DVD, television, etc) do not lend themselves to the internet.

The problems are multifold. First and foremost is the issue of bandwidth - or the lack of it. High quality video generally means huge files, and consequently more time required to download the files to be played on the client's computer. While the state of internet bandwidth is nowhere near as abysmal as it was just a few years ago - however even with current advances in bandwidth - the delivery of a file several hundred megabytes can be trying to even the most patient of potential viewers.

The second problem is the lack of an accepted video standard and assurance that your client has the proper software required to view the video in the format you've chosen to present it. For example - Quicktime is a wonderful technology and is embraced by most video producers due to it's basis in Mac/Final Cut - however there's a good percentage of Windows machines out there that don't have Quicktime installed. Windows Media Player is dicey, and unless you install a few third party plugins cannot be viewed on the Macintosh. Flash video is a godsend for cross platform acceptance - especially with the advent of Flash 8 video and the most recent codecs - but there are sacrifices in quality.

...then you have to develop your web presence.

It's easy to see why so many talented video producers have such bad web presences, with videos that work sporadically, or don't work on a good percentage of client's computers. Trying to account for all of the variables in content delivery usually falls well outside of their realm of expertise.

About a year ago, I was facing this dilemma, when I found what I believe to be the perfect solution. I found podcasting, or vidcasting (video podcasting) to be a perfect solution to the bulk of these problems. Podcasting enabled me to simplify how I delivered my content through the utilization of iTunes as a delivery vehicle, ensured that anyone viewing my content had the appropriate software, allowed me to keep the quality of my content high by utilizing the most current codecs, and also enabled me to keep my viewers notified of the newest additions to my library via subscriptions!

By simply placing a link within my website, and emails, pointing to my Podcast inside of the apple iTunes store, I could very easily utilize well established distribution channels to get my work out there. Millions of people have iTunes, and access to the music store. By default, they have everything they need to see my content. It's just a matter of creating the content and pointing them in the right direction! It couldn't be easier.

From this point, it was simply a matter of learning how to podcast.
The hardest part of getting the podcast up and running was understanding exactly how a podcast works, and getting everything properly prepared. I hope to help you through that learning curve, by explaining everything in simple language. The concept isn't difficult whatsoever.

First, let's define what a podcast is.

A podcast is a text file located on the internet that points to a group of media files. This text file is called a newsfeed (or an RSS feed), and acts like a roadmap to media files that are also located on the internet. When someone views a podcast, what they are actually doing is reading this text file, and being pointed to the appropriate media files.

The program that reads the text file (newsfeed) is called an aggregator. The aggregator reads the text file, and grabs the media files that it is being pointed to. All of this is done in the background, giving you the illusion of "single" show that has multiple episodes. In reality, however, it's just a bunch of files located on the internet tied together via this text file.

This text file must follow a certain format, in order to assure compatibility across the range of aggregators out there (e.g., iTunes). The structure of the text file defines the details of the show (the show's title, description, etc), and where to find the show's episodes. It's done in a pretty straightforward manner.
For an example of how a newsfeed looks, check out Apple's technical document on podcast structure.

http://www.apple.com/itunes/store/podcaststechspecs.html#_Toc526931673

"Channel" defines the shows, and "item" defines the episodes. Once you have the file created, to add more episodes, you simply add another "item" pointing to a new file.

That's how a podcast is structured.

Next, we're going to tell you what you need to get your podcast up and running. There are two options. The first is what you will need if you want to do it all yourself. The second (and our preference) is the simpler route, which is to get a podcast host. These instructions presume that you already have your video converted into M4V format and ready to go.

To set up a podcast by yourself, you will need to do the following:

1: Find web space available for you to upload your media files to.
There are plenty of web hosts available for you to choose from. From Google, do a search for "Web Hosting". I recommend getting a Linux/PHP based host - because they are simpler to configure than Microsoft based hosting. As a general rule, try to find the most web space available, with the greatest amount of traffic allotted for your site. As your podcast grows in popularity - you don't want to get sacked with extra traffic fees.

Before settling for a host, it also is in your best interests to do a little research to make sure they have a decent reputation. Lots of hosts over-sell their plans in order to get more business. There are lots of horror stories I've read of people that found their websites censured for excessive traffic when they were nowhere near the limits their plan advertised. A little research can help you avoid falling victim to an unscrupulous host.

2: Upload your media files (mp3 files, pictures and video files) to your new host.

You will most likely transfer your media files to your host through what's called FTP. FTP is "File Transfer Protocol". On Windows, I like "Wise FTP" by AceBit the best. On Macintosh, my favorite is Cyberduck. You can find both on Google.

One thing to keep in mind is whether or not your media files are supported by your web hosting company. If you're simply podcasting your audio sermons, MP3 is pretty much universally supported. If you're podcasting video files (M4V or MP4), you might need to configure your server to recognize thosfiles. This is done via what's called a "mime type" and is set up in a file called .htaccess on your web server.

To find out more information, if you need it, google ".htaccess mime types" for a detailed explanation.

3: Once you have uploaded the files, and thereby know where the files are located, it's time to create the newsfeed.

Make sure that your newsfeed mimics the format we showed you earlier. If you follow that format, you should be good to go. Create your channel, and add all of your items.

Once you have created your newsfeed file, upload it to your server as well. Test it out by going to feedvalidator.org. If your feed comes back invalid, it will give suggestions as to how to fix your feed. If it comes back saying the feed is valid, then you're good to go! Start submitting it to channels like yahoo, and the iTunes music store.
Those are all of the steps required to get a podcast up and running, if you wish to do it all yourself!

The other alternative is to get what is called a podcast host.

Podcast hosts take care of all of the hosting, newsfeed creation and testing for you. When you contract a podcast host, you don't need to worry about file types, ensuring that your feed is valid, or finding web space. They take care of all of that for you. With a podcast host, you simply upload the media file, give it a name and a description, and you're done. This is the easiest way to make a podcast.

After a few months of maintaining our podcast and constantly updating the feed to reflect new additions to our podcast, this is the direction we chose to go. It really simplified the production process, and actually ended up costing us less per month than what we were paying before. This is an excellent option to consider for someone who doesn't want to bother with the tech side of podcasting.

There are a lot of podcast hosts out there offering different packages. When determining which one to contract - look at the following things:

1. How much do they charge vs. how much space do you get for your podcasts?
2. Do they limit your bandwidth? (This is particularly important. One host we went with charged for bandwidth beyond a certain point, and it cost us a pretty penny.) It's best to get a podcast host with "unmetered bandwidth". This means they don't charge you extra if your podcast becomes popular.
3. Do they support transferring of the podcasts to another domain? This is also very important. If you, for whatever reason, become dis-satisfied with the service or want to transfer it to another location, will they facilitate this for you? We had to recreate two of our podcasts from scratch because one host wouldn't give us the ability to redirect our existing podcast to our new host.
4. Do they have good technical support for questions you may have?

My favorite podcast host is AvMyPodcast.com. They have unmetered bandwidth and great plans available for very reasonable charges. AvMyPodcast is especially great for it's technical support, and includes automatic iTunes and Yahoo submissions. They even offer instructional pages to teach you how to podcast.

Whether you decide to go it yourself, or contract a podcast host, it's definitely worth getting into vidcasting. It has been a godsend for streamlining the distribution of my videos to clients.

Good luck, and happy podcasting!

If writers in the past like Mark Twain were still alive today and asked "What is desktop publishing? most writers, artists and businessmen who have benefited from its use would probably answer back, "It is the biggest thing to happen in publishing." Why is this? Because it has made designing and printing electronic and printed documents easier, more accessible and much more profitable.

A case in point: just consider the printed book. If I were to submit my book to a big name publisher, they would take most of the profits, leaving a meager dollar or so per copy for me. To this you might counter, "If you sold one million books, you would make one million dollars, but best selling books don't come along every day. By using desktop publishing, I can make a lot more profit on my book, plus I own the rights to it. So instead of making $1 per book, I can make $14 per copy. Quite an increase in profits wouldn't you say.

To answer your question: "What is desktop publishing," it is software that allows you to design a newsletter, poster, brochure, flyer, book, ebook, blog or web site. All you need is a computer, the software and a little bit of technical know-how.


During the time of author, Mark Twain, the complexity of the publishing process required highly skilled individuals and big machines. Publishing was expensive and in the book world, big name publishers got to choose which content would get published and which would never see the light of day.


So, how did desktop publishing start? In 1985, the first computerized layout program to use WYSIWYG technology was introduced. (WSIWYG means What You See Is What You Get. Loosely translated, this means that what you see on the screen will print on the printer.) It was named MacPublisher and ran on the original 128K Macintosh computer. Soon after it was released, the Apple Laser Writer printer was developed to print out high quality renditions of designs made with MacPublisher. Since that time, people have been asking "what is desktop publishing," so they could begin to understand how to create their own designs at home.



Following the success of MacPublisher, software maker, Aldus, introduced the high-end software package called PageMaker which quickly became the standard software for desktop publishing. Aldus PageMaker rapidly gained prominence, especially with newspaper and magazine owners who were using the more expensive commercial phototypesetting machines to produce documents. They were so popular that credit for the term "desktop publishing" is given to the software corporation's founder Paul Brainerd for successfully marketing information about this software. В 


These successes were followed by a flurry of printers and software applications. Adobe Systems released the LaserWriter, LaserWriter Plus printers, Adobe PostScript and its latest creation, Adobe InDesign. Macintosh II, Linotronic and Ventura Publishers were also introduced along with other simpler software and printers.

Now that you have an answer to "what is desktop publishing," ask how you can use it in your life. This useful application can be used from everything to creating simple cards and letterhead stationery, to publishing a book that you wrote to starting your own desktop publishing business and designing print and electronic documents for people in your area or even worldwide.

Too bad Mark Twain didn't live to see this life-changing development. His independent spirit would have thrived as he discovered the many uses for desktop publishing software.